Duke Tax Blog

Creators Should Be Prioritizing Long-Term Brand Deals

Mar 28, 2023 2:23:26 PM / by Duke Alexander Moore, EA

In recent times, the future of TikTok has been shrouded in uncertainty. With the threat of a ban looming over the popular short-form video platform, content creators are scrambling to prepare for the potential sudden decline in income that may accompany such a decision. In this context, long-term brand deals with 12 or 18-month contracts are emerging as a more secure and reliable income source for creators. In this blog post, we will explore the advantages of these partnerships, and why they might be the best option for creators to continue thriving in the face of an unstable social media landscape.


The Threat of a TikTok Ban:

TikTok's incredible success has been met with increasing concerns regarding user privacy and national security. This has led to the possibility of the platform being banned in various countries, which could directly impact the income of many content creators who rely on the app for their livelihood. In response to this uncertainty, creators are considering alternative strategies to ensure their financial security.


Long-Term Brand Deals: A Safer Bet for Content Creators:

As the future of TikTok hangs in the balance, content creators are advised to explore long-term brand deals as a means of diversifying and securing their income. Although these deals might offer less money upfront compared to short-term sponsorships, they provide a stable income source over an extended period, which can be vital in times of unpredictability.

Here are some reasons why long-term brand deals might be the best option for content creators:

  1. Financial Security:

With a 12 or 18-month contract, creators can rest assured that they will have a steady stream of income for the duration of the agreement. This financial security can be invaluable when faced with the potential loss of revenue from a sudden TikTok ban.

  1. Building Trust with Brands:

Long-term partnerships enable creators to establish stronger relationships with brands, leading to increased trust and potential for future collaboration. As the creator becomes a trusted ambassador for the brand, both parties benefit from a deeper connection that enhances the value of their partnership.

  1. Stronger Connection with Followers:

Long-term brand deals allow content creators to organically integrate sponsored content into their regular posts, fostering an authentic connection with their audience. This can help build trust between the creator and their followers, as the audience becomes more familiar with the brand and its association with the influencer.

  1. Better Chances of Renewal:

As brands benefit from the trust and loyalty built through long-term partnerships, they may be more inclined to renew contracts, leading to even greater financial security for creators.


In the face of TikTok's uncertain future, content creators must adapt their strategies to ensure they continue to thrive in an ever-changing digital landscape. Long-term brand deals offer the financial security and stability that creators need, while also fostering trust with both brands and followers. By embracing these partnerships, content creators can navigate the challenges posed by potential TikTok bans and continue to build successful careers in the world of social media.



Duke Alexander Moore, EA

Written by Duke Alexander Moore, EA

Duke Alexander Moore, CTC, EA is a well-respected tax professional and content creator with well over 3.3 M followers across all social media platforms and has been featured in major publications such as Good Morning America and CNN for his savvy and easy-to-understand tax advice. In 2018, after becoming an EA, he set up his own accounting firm, assisting small business owners and entrepreneurs with taxes and bookkeeping. In 2020, with the aid of a popular TikTok account, Duke Tax saw huge growth and now looks after around seven hundred clients. As his business grew, Duke noticed that most CPA firms don’t understand content creator taxes. Being a content creator himself he decided to transform his firm to focus primarily on content creators and entrepreneurs.